PR Firm of the Year Award

About this category

This category recognises an established PR firm delivering excellence in media relations, reputation, campaigns and crisis communications. It celebrates firms whose communications professionals combine expertise with outstanding client service, and whose work makes a real difference to the businesses and people they serve.

The winner will show consistent quality, strong client relationships, sound business performance and a culture that develops its people, setting the standard for public relations in its market.

Eligibility

Open to UK-based PR firms of any size that have been trading for at least three years, with achievements within the last 12 to 24 months. Self-nominations and third-party nominations are both welcome.

Judging criteria

• Entries will be judged on the quality of work and outcomes for clients
• Business performance and growth
• Client service and relationships
• Investment in people and culture
• Innovation in how services are delivered

Qualitative criteria

• Strength of strategy and storytelling
• Quality of media relationships
• Handling of reputation and crisis work
• Creativity of campaigns
• Ethical communications practice

Metrics

• Coverage secured and its reach
• Campaign results against objectives
• Client retention
• New business wins
• Share of voice or sentiment shifts for clients

Additional criteria

Submissions should include campaign case studies with results, client testimonials and supporting figures. Judges will also consider ethical practice, community contribution and commitment to diversity and inclusion.