Sales Leader of the Year Award
The leader who builds a sales function people want to join.
About this category
This award recognises a sales director, head of sales or senior sales leader who has shaped strategy, grown revenue and built a team that performs. Judges want to see the leader's own decisions and the difference they made, not only the numbers the team produced.
Eligibility
Open to sales directors, heads of sales, VPs of sales and other senior leaders with responsibility for a sales function or region.
Judging criteria
- Strategic clarity
- Revenue growth
- Team development
- Culture
- Forecasting discipline
- The leader's personal contribution
Qualitative criteria
- Vision
- Fairness
- The ability to coach and the trust of the wider business
Metrics
- Revenue and margin growth
- Forecast accuracy
- Team attainment
- Retention of sales staff and promotions from within
Additional criteria
Entries should include a concise case study, supporting figures and, where possible, client, manager or colleague evidence. Commercially sensitive numbers may be given as percentages or ranges. Judges consider the scale of the business and the market the entrant sells into, so smaller teams compete on equal terms.
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