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William Peedell
Semi-finalist | North Wales Awards

William Peedell

Trancio Ltd

  • Scale-Up Business Owner of the Year Award
  • Small Business of the Year Award

About William

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William's video

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Proudest achievements

  • Growing from our beginnings in Llandudno’s Victoria Centre into a family-run bakery, coffee shop and pizza business on Castle Street in Conwy.
  • Building a loyal community of customers who return regularly and recommend us to others.
  • Creating local jobs and supporting our team to develop their skills in baking, coffee and hospitality.
  • Making our own breads, pastries and pizzas, with care and attention going into every batch.
  • Growing our wholesale bakery service and supplying other businesses with freshly made products.
  • Taking the next step in our journey with Trancio at Malwen Stores.
  • Developing Cambia Collective to support our plans for coffee roasting, wholesale baking and distribution.

People's Choice

Voting is open now

Scale-Up Business Owner of the Year Award

42 votes

Small Business of the Year Award

40 votes

It takes a few seconds and counts straight away.

Find William online

William's links are coming soon.

About Trancio Ltd

Trancio is an independent, family-run bakery, coffee shop and pizza business in Conwy. We make Italian-inspired pastries, freshly baked breads, focaccia sandwiches and New York-style pizzas, alongside speciality coffee. We serve local residents, people working nearby and visitors to the town, providing a welcoming place to meet, enjoy good food and take a break. We also support other businesses through wholesale bakery supplies and cater for events. What makes Trancio different is the combination of handmade food, quality coffee and friendly, personal service. From morning pastries to evening pizza, we bring our own approach to everything we make, with a small team who care about the food, our customers and being part of the local community.

About William's team

Trancio is a family-run business, and our team is at the heart of everything we do. Behind every early morning bake, carefully made coffee and evening pizza are people bringing their skills, energy and care to the job. Our bakers, chefs, baristas, front-of-house staff, kitchen porters and managers all contribute to the same goal: making great food and giving people a warm welcome. Much of that work happens behind the scenes, from preparing dough before sunrise to keeping the kitchen clean and ready for the next day. Together, they keep Trancio running seven days a week while supporting our wholesale orders, events and growth. We’re proud of what they achieve together and the relationships they build with our customers. Every role matters, and Trancio’s progress is a shared achievement.

The journey

Trancio started as a solo venture in Llandudno’s Victoria Centre, with a simple ambition: to bring together food we love, great coffee and a warm welcome. Our journey has since taken us to Castle Street in Conwy, adding business partners and growing into the bakery, coffee shop and pizza business we are today. Getting here has taken early starts, long days, learning as we go and a huge amount of hands-on work. Behind every pastry, loaf and pizza are people putting time and care into what they make. Running an independent business also means making difficult decisions, adapting when things don’t go to plan and finding the energy to keep moving forward. Some of the moments that have meant the most are seeing customers become regulars, watching our team develop and being trusted to supply other businesses. Those relationships have shaped Trancio just as much as the food we serve. Now, with Trancio at Malwen Stores and plans to develop our coffee roasting and wholesale bakery, we’re taking the next steps. We’re proud of how far we’ve come and grateful to everyone who has helped us get here. Trancio is a family business, but its story belongs to our team, customers and community too

Why your vote matters

Behind every nomination is someone who keeps turning up, day after day, often when nobody is watching. William is one of those people. Your vote takes a few seconds. It tells William that the work has been seen, that it matters, and that people are proud of it. For a nominee, that can be the moment that makes the whole year.

Help William win

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People's Choice

Voting is open now

Scale-Up Business Owner of the Year Award

42 votes

Small Business of the Year Award

40 votes

It takes a few seconds and counts straight away.

People's Choice

Voting is open now

Scale-Up Business Owner of the Year Award

42 votes

Small Business of the Year Award

40 votes

It takes a few seconds and counts straight away.

William's road to the ceremony

  1. Nominated

    Nominated on 28 September 2026

  2. People's Choice voteYou are here

    Voting is open now

  3. Semi-finalists announced

    William is a semi-finalist; the finalists are announced next

  4. The awards ceremony

    Thursday, 29 October 2026 at Cardiff City Stadium, Cardiff CF11 8AZ, United Kingdom

Every vote now carries William one step closer to that stage.

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